Local Producer Spotlight: Naughty Fruit
Inspired by international flavors and driven by environmental priorities and a desire to deliver high-quality, healthy fruit snacks, Naughty Fruit brings tropical goodness to Jackson Hole. Using natural dehydration techniques that preserve the nutritional qualities of fresh fruit, the locally produced treats are sweet while delivering a surprise kick in every bite. Thus the name “naughty.” Preserved mangos, pineapples, apples, pears, strawberries, and bananas are made addictively tastier with simple ingredients like sea salt, lemon, and chili. The tantalizing flavors are a delicious indulgence — without the guilt.
Naughty Fruit is not only good for you, it is produced in a sustainable way that is good for the environment. Along with producing a 100% raw and healthy snack, Naughty Fruit is committed to exercising a reverse growth model where they prioritize the economic stability and environmental integrity of their fruit vendors and the communities they impact. Additionally, Naughty Fruit recently introduced a new line of biodegradable packaging starting with their most popular fruit — pineapple, and are aiming to be 100% biodegradable in all their fruit packaging.
As delicious as it is convenient, Naughty Fruit is travel-ready and comes in resealable pouches that make it great for everyday snacking; it is a top choice among Jackson’s locals for road trips, school lunches, hikes, and picnics.
Here we talk with Naughty Fruit’s founder, Juan Morales, about starting up his business and his focus on sustainability:
Q. How was Naughty Fruit started? What was its inspiration?
A. Naughty Fruit was born from a desire to make healthy snacking more exciting. Inspired by the abundance of fresh tropical fruits and the need for convenient, nutritious snacks, we set out to create a brand that celebrates bold flavors and natural goodness.
Q. Why the name “naughty”?
A. The name “Naughty” reflects our playful approach to snacking. While our products are made with wholesome, natural ingredients, the bold, tantalizing flavors feel like a delicious indulgence.
Q. What makes your products unique?
A. Our snacks are made from real, whole fruit and our spice blend that contains no added sugars or artificial ingredients. We capture the natural sweetness and vibrant taste of fruit in every bite, making our products both nutritious and crave-worthy.
Q. Can you tell us more about your approach to producing fruit snacks?
A. We carefully source the finest fruits and use a gentle drying process to preserve their flavor, texture, and nutritional value. This ensures that each snack retains the rich, authentic taste of fresh fruit making it a tasty and healthy option.
Q. Why is your focus on going green important to your business?
A. Sustainability is at the heart of our mission. By adopting eco-friendly practices, such as reducing waste and using sustainable packaging, we not only protect the environment but also ensure the longevity of the high-quality, natural ingredients we rely on.
Q. Any fun facts about your business?
A. We like to think of our snacks as a mini tropical vacation in every bite! Plus, our team taste-tests every flavor multiple times to make sure it’s as delicious as it is nutritious.
Q. Where can we find/purchase your products?
A. You can find Naughty Fruit snacks online through our website and select grocery stores in Jackson Wyoming, Bozeman, Montana, and various health food markets in the Teton Valley area.
The Clear Creek Group’s guests are welcomed with an array of high-quality, locally produced gifts including these enticing and unique Naughty Fruit snacks produced in Teton Valley, Idaho.
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